On-page Optimisation
- Website Review and Analysis
- Algorithm Compliance Audit
- Website Spider ability Analysis
- Optimize Robot.txt
- Optimize Sitemap.xml
- Website URL Structure Optimization
- Navigation Structure Review
- Keyword Audit, Analysis & Optimization
- Content/Keyword Density Analysis
- Web Page/Content Optimization
- HTML Code & Meta Content Optimization
- Title Tags / Header Tags Optimization / Anchor Tags Optimization
- Image Optimization / Alt tag Optimization
- Ranking Report
- Google Analytics Integration
- Google My Business Page
Off-page Optimization
- Link Building Activities
- Directory Submissions
- Blog & Article Submissions
SEO Strategy
Technical SEO Fixes
- Website Health:
- Resolve top priority issues like broken links and crawl errors.
- Optimize website speed for better user experience and search ranking.
- Schema Markup:
- Add structured data for FAQs and local business details to enhance SERP visibility.
- Expected Outcome
- Faster loading, search-engine-friendly website with improved crawlability.
- Increased chances of appearing in rich search snippets.
- Website Health:
Content Optimization
- Content Refresh:
- Update 2–3 old blogs monthly with fresh keywords and trends.
- Blog Creation:
- Publish 2 high-quality blogs/month targeting 8–10 primary keywords that are highly relevant to your niche and business.
- Visual Content:
- Incorporate infographics or images in blogs to increase user engagement and time-on-page.
- Expected Outcome
- Increased organic traffic and better rankings for primary and secondary keywords.
- Higher engagement and time spent on the website.
Local SEO
- Google My Business (GMB):
- Regular updates with posts, photos, services, and responding to customer reviews.
- NAP Consistency:
- Ensure Name, Address, and Phone number (NAP) consistency across top online directories (Justdial, Sulekha, etc.).
- Expected Outcome
- Higher local visibility in Google searches and maps.
- Increased trust and engagement from local customers.
Link Building
- Guest Blogging:
- Submit guest posts to niche-relevant websites.
- Internal Linking:
- Improve internal linking across your website to boost link equity and user navigation.
- Expected Outcome
- Improved domain authority and targeted referral traffic.
- Better content discoverability and improved rankings.
Keyword Targeting
- Target 8–10 competitive keywords that align with core business offerings.
- Expected Outcome
- Achieve significant improvements in keyword rankings
- Steady growth in organic traffic.
Monitoring & Reporting
- Keyword Tracking:
- Track rankings for all targeted keywords monthly.
- Competitor Analysis:
- Monitor competitor performance to identify new opportunities.
- Expected Outcome
- Clear visibility into what’s working and areas needing improvement.
- Continuous growth in rankings, traffic, and conversions.